The Web3 Founders Book

Our book is designed to give projects a well-rounded understanding of Web3 growth, blending theory with actionable templates. The first half provides context and foundational concepts, while the second half focuses on hands-on frameworks and templates. But don’t worry—you don’t need to read the whole book to make an impact.

If you’d like to contribute effectively, we recommend starting with the frameworks and course templates. This approach lets you dive straight into the practical tools that Web3 founders need most. Any improvements or changes you suggest for the templates will be incorporated by the Nozomi team directly into the book, making it even more useful for others.

Your feedback on these frameworks will shape the book’s content, ensuring it stays relevant and practical for real-world Web3 growth. Note: Give it a few seconds for the chapter to load

Contents

A word from Nozomi: The problem this book solves

Why Nozomi Exists

Chapter 1: Building a Society, Not Just a Company

Chapter 2: Simon Sucks. Stop Copying the Competition

Chapter 3: From Founder to Facilitator: The Rise of Ecosystem-Led Growth and Its Benefit

Chapter 4: From Freebies to Foundations: What motivational elements do you need in creating a Web3 Movement That Sticks.

The Ecosystem-Led Growth Blueprint: Your Launch Playbook

Chapter 5 - Crafting a Problem Statement That Actually Resonates

Chapter 6 - Your Web3 Product-Market Fit (PMF) Thesis

Chapter 7 - Know Your Customer - Know Your Tribe

Chapter 8 - Out-Research Your Competition: Web3-Style

Chapter 9 - How to out position your project against everyone else

Chapter 10- Web3 messaging that actually connects

Chapter 11 - Create an Irresistible Offer That Turns Heads

Chapter 12- Your Web3 Identity: Building a Brand That Resonates Beyond the Blockchain

Time for a Checkpoint: Crafting Your Ecosystem Messaging Doc

Chapter 13 - Heartbeat of Web3: Crafting Your incentives and commitment curves

Chapter 14 - Creating Your Ah-Ha Moment and the Perfect Onboarding Sequence

Chapter 15 - Traditional Web2 Funnels: A Linear Guide in a Non-Linear World

Chapter 16 - Goals and metrics

Chapter 17 - Web3 Channel strategy: Hitting the Right Channels for Web3 Growth

Chapter 18 - HODL Their Attention: How to Build a Winning Web3 Content Plan

Chapter 19 - The Web3 Power-Up: Building Game-Changing Partnerships

Chapter 20 - PR Playbook WITHOUT hiring a PR agency: The Art of Organic Publicity

Chapter 21- Cultivate, Don’t Control—Your Ecosystem Is Your Superpower

Bonus chapter: Your Fill-in-the-Blank Strategy, Marketing, and GTM Presentation

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