Created Course Modules + Templates
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High level modules
Clarify Problem & Product-Market Fit (PMF)
Clarify Problem & Product-Market Fit (PMF)
Objective: Identify the core problem your protocol solves and ensure alignment with market needs. Why It Matters: Without a well-defined problem and PMF, projects may drift into irrelevance. This section grounds your project in genuine market demand.
Define Problem Statement Clearly - [Link here]
Define the “Hell” State of the Problem - [Link here]
Define the “Heaven” State of the Problem - [Link here]
Define Your Web3 Product-Market Fit (PMF) Thesis - [Link here]
Customer Analysis
Objective: Gain a deep understanding of your users, their motivations, and preferred channels. Why It Matters: Targeting the right users with relevant messaging is essential for effective growth.
Jobs to Be Done - [Link here]
Ideal Customer Profile (ICP) - [Link here]
User Personas & Avatars - [Link here]
Section for On-Chain Specific Customer Analysis and Data Gathering (to be created)
Competitor Analysis
Objective: Identify market opportunities and threats by analyzing competitors’ positioning, user engagement, and differentiation. Why It Matters: Staying ahead in Web3's fast-moving landscape requires understanding both successes and failures from competitors.
SWOT Analysis - Link here
Marketing Angles Competitor Analysis - [Link here]
In-Depth Competitor Analysis - [Link here]
Section for On-Chain Specific Competitor Analysis and Data Gathering (to be created)
Positioning
Objective: Define how your protocol stands out in a crowded market. Why It Matters: Clear positioning communicates your value and differentiates your solution.
Identify Value Factors in Your Industry - [Link here]
Four Action Framework to Determine Focus - [Link here]
Niches to Target First - [Link here]
Positioning Statement - [Link here]
Core Messaging & Elevator Pitch
Objective: Craft compelling messaging that captures attention and communicates your value succinctly. Why It Matters: Core messaging and elevator pitches are key first impressions for users and investors, crucial for impact.
Turning features into benefits - [Link here]
Chain of Beliefs - [Link here]
FAQ & Objection List and Answers - [Link here]
The Tale of Three Web3 Customers - [Link here]
Combining a “brand story” with the 3 types of customers - [Link here]
Unique Selling Proposition (USP) - [Link here]
Elevator Pitch - [Link here]
Lounge Room Test - [Link here]
Branding
Objective: Establish a cohesive and compelling brand identity that resonates within the ecosystem. Why It Matters: Strong branding builds trust, attracts users, and aligns team efforts.
Blair Warren's Persuasion Sentence - [Link here]
Compelling Vision - [Link here]
Compelling Mission - [Link here]
Non-Negotiable Values (“Fire-worthy”) - [Link here]
Non-Negotiable Beliefs (“Fire-worthy”) - [Link here]
Brand Character Template - [Link here]
Tone of Voice - [Link here]
Mascots and sigils [Link here]
Structuring Your Protocol Offer
Objective: Design offers that are irresistible and aligned with your growth strategy. Why It Matters: Well-structured offers increase conversion rates and foster trust.
Your Company Messaging Document
Objective: Centralize messaging to align internal and external communication. Why It Matters: Consistent messaging ensures clarity across team members, community leaders, and partners.
Company Messaging Document - [Link here]
Ecosystem Design
Objective: Develop an ecosystem with sustainable growth mechanisms. Why It Matters: In Web3, ecosystem-led growth supports long-term engagement and participation.
ECAI Funnels for Unique Personas & Stakeholders - [Link here]
Points Systems: Define Weight & Rewards for Each Action - [Link here]
Define “Ah-Ha” Moments - [Link here]
Define Daily, Weekly, Monthly, Quarterly, & Yearly Habit Rituals - [Link here]
Creating the Perfect Onboarding Sequence in Web3 - [Link here]
Linear User Journeys & Funnels
Objective: Map the journey for each persona, from awareness to advocacy. Why It Matters: Though Web3 journeys aren’t always linear, having a roadmap helps ensure seamless transitions for users.
Value Journey for Each Persona & Stakeholder - [Link here]
AARRR Funnel for Each Persona & Stakeholder - [Link here]
Goals
Objective: Set measurable goals to track progress and success. Why It Matters: Clear goals guide priorities and align efforts with the project’s vision.
Smart goals and OKRs - [Link here]
North Star Metric - [Link here]
Core KPIs and Metrics - [Link here]
18-Month, 12-Month, 3-Month Goals - [Link here]
Channels & Distribution Strategy
Objective: Identify the optimal channels and strategies for messaging distribution. Why It Matters: Effective channel use maximizes impact and reduces wasted resources.
List Every Possible Channel/initiative & how you could Use it - [Link here]
Prioritization of Ideas & Channels Using R.I.C.E.S Framework - [Link here]
Data-Driven Marketing (to be created)
Tracking Dashboards - (to be created)
Budget for Channels & Initiatives - [Link here]
Core Pillar Strategies
Objective: Develop strategies for content marketing, partnerships, and PR. Why It Matters: These pillars enhance visibility and establish market leadership.
Content Marketing (V2 Needed) - [V1 Link here]
Define Unconventional PR & Guerrilla Marketing Strategy (V2 Needed) - [V1 Link here]
Organic PR Strategy (V2 Needed) - [ V1 Link here]
Business Development & Partnerships Strategy (V2 Needed) - [V1 Link here]
Planning, Roadmap & Budget
Objective: Outline key events, milestones, and budgets. Why It Matters: A clear roadmap promotes alignment and accountability.
Year Map with Major Events & Milestones - [Link here]
Org & Function Chart (V2 Needed) - [Link here]
90-Day Gantt Chart - [Link here]
Budgets - [Link here]
Your 80/20 Launch Materials
Objective: Prepare core assets for a successful launch. Why It Matters: Having these materials boosts conversion potential for critical opportunities.
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